A look inside the awesome “The Bear & The Hare” From Blink!!!
The style and content harkens back to classic English illustrated children’s books, and the campaign extends to other platforms such as interactive ebook, classic kids book and an Ipad app. I love the blend of 2D characters against the background which I’m guessing is a combination of miniature and 3D backgrounds.
From the press release: ‘The marriage of traditional hand-drawn 2D animation with stop-frame model animation creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.’