John Lewis ‘The Bear & The Hare’ – The Making Of

John Lewis ‘The Bear & The Hare’ – The Making Of

A look inside the awesome “The Bear & The Hare” From Blink!!!

John Lewis ‘The Bear & The Hare’ – The Making Of from Blink on Vimeo.

Yves Geleyn and Elliot Dear worked with the talented team at Hornet / Blinkink to produce this heartwarming story of The Bear and The Hare.

The style and content harkens back to classic English illustrated children’s books, and the campaign extends to other platforms such as interactive ebook, classic kids book and an Ipad app. I love the blend of 2D characters against the background which I’m guessing is a combination of miniature and 3D backgrounds.

From the press release: ‘The marriage of traditional hand-drawn 2D animation with stop-frame model animation creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.’

Also a nice informative Guardian article about it here. 

Full Credit List here

From Motionographer.com

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Posted on November 11, 2013, in Video and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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